As the focus on personalized, equitable healthcare continues to intensify, social determinants of health (SDoH) have attracted significant attention in healthcare and the life sciences. Studies are increasingly focused on integrating information about patient ethnicity, economic background, and education levels to understand more fully how different socio-economic factors affect health.
Drawing on the insight of real-world evidence experts MarketScan, this podcast takes a closer look at Social Determinants of Health (SDoH). Host Elsie Clark and guests Brenna Brady and Brian Davis from MarketScan unpack why they are important, how they have become central to patient care, and where research might go in the future.
鈥淚 think to one of the interesting things about real world evidence is that it is real world, so the social determinants of health aspects have historically always been incorporated into real world evidence in a way that they maybe haven’t been in clinical trials,鈥� says Brady, Practice Leader, Real World Data Research & Analytics at MarketScan.
鈥淚 think a lot of us have heard in the news, about how clinical trials have not been terribly inclusive, but real world evidence has never had that same problem in quite the same way because it is taking these broader, more generalizable populations.鈥�
The podcast also discusses how SDoH can inform health policy.
鈥淥ne of the things that we studied from an academic standpoint, for example, was the impact of smoking bans on healthcare outcomes, which varied by state,鈥� explains Davis. 鈥淭here are definitely policy impacts that can influence health care outcomes based on on where you live as well.鈥�
Listen to the podcast for free today to get the latest insights:
A podcast produced by GlobalData and sponsored by MarketScan.
